As the name suggests, Habitue is about an experience that keeps you coming back.
It’s about familiar faces in a warm and welcoming environment. It’s about providing a high end dining experience without fuss and pretension.
This new restaurant required a brand identity that promised a high-end dining experience within a warm and welcoming environment. The comprehensive design brief included logo, exterior signage, stationary, menus, booking cards, and a website to manage their online presence and take bookings.
We took inspiration from the rich Mediterranean immigrant history of the Fremantle site, drawing on the simple 1940s colour palette of original food labelling, whilst adding a modern twist. The resulting logo suite, typography and style guide has a hand-drawn finish to reflect both the restaurant’s location and the ethic behind everything created in the Habitue kitchen.