Early branding of a small or emerging company is key to business success.
– Steve Jobs
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Be it a new venture or refreshing / updating an existing brand, Fabrik has the ability to provide a memorable identity for your business, event or project. With careful planning and highly creative solutions, we can deliver a design that communicates effectively with your goals and target market.
DEVELOPING A BRIEF
Upon consultation, initial research will be developed into your business and industry. From here we can discover the best means to communicate effectively with your audience. A strategic plan will initiated to ensure that the design process stays on track, on time and on budget.
CONCEPT + DESIGN
Once you are happy with the aims of communication a rigorous concept development stage will ensue. Through this lateral process, design variations are explored to find a strong solution for your business communications. Upon presentation of these concepts the favoured solution can be further developed in consultation with the client.
Once the final identity has been tweaked and polished, and is looking just right, final artwork can be made. A logo suite is produced that will cover all of your branding requirements. This could be for print or your online presence, it could be your commercial space, signage or even wrapping your vehicle. Much care is taken in presenting your brand in a considered and cohesive way.