Ellensbrook reveals a uniquely Western Australian identity through the National Trust’s commitment to the State’s natural, Aboriginal and historic values.
Ellensbrook is arguably one of the most significant sites within the property portfolio of the National Trust, largely as a consequence of its highly layered and complex histories. The place is one that tells stories of the natural world and how this environment has been shaped by human intervention. It represents patterns of use that have been replicated throughout the south west and is positioned to tell a broader story of land uses throughout the region.
Title: Ellensbrook Heritage Site
Client: National Trust WA
Location: Ellensbrook, Margaret River
Curator: Sarah Murphey
Designer: Mark Welsh
Description: Site Branding Interpretation Design
Environmental Design Way Finding
Ellensbrook is located at a confluence of geology, geography, environmental systems, language, space, time, politics and entwined history. The landscape is recognised internationally as one of only 34 biodiversity hotspots and continues to reflect cultural changes over time including pre, during and post colonisation, revealing many strong and positive collaborations between the Wardandi and Bibbulmun people and the first settlers in the region.
The brief outlined the development of interpretation opportunities to share and navigate Ellensbrook’s outstanding values set within the precious landscape of WA’s southwest with international and local visitors. Through the creation of a strong visual identity, accessible and engaging displays, interpretive signage and site wayfinding, a broad audience can connect with our rich history and provide an immersive experience for guests looking for a uniquely Western Australian heritage encounter.